Copywriter Brain Core Curriculum

This is the course you need to build your own Copywriter Brain so you can obliterate the blank page and write better copy faster than ever before. Comes with a full 30-day money-back guarantee.
Welcome To Copywriter Brain
Get to Meet your teacher Mike and learn more about what's to come for you as you complete the Copywriter Brain material.
Note About The Entire Course
CWB Welcome Video
6 mins
Part 1: Copywriting Research Overview
What do you research now? How do you research? Let's dive in and learn more about copywriting research and how doing it properly can make you a way better copywriter.

We'll cover:
The Importance Of Research
The Problem Of Research
The Old Paradigm
Part 1.1 Importance Of Research
8 mins
1.2 Problem Of Research Audio
9 mins
1.3 The Old Paradigm Of Research
10 mins
Part 2: The New Paradigm
In this section, we'll lay the groundwork for the new paradigm of conducting copywriting research the smart way.

The way in which you can use what you discover again and again and again!
2.1 The New Paradigm
12 mins
2.2 Intro To Roam Research
15 mins
Part 3: Copywriting As A Research Factory
In this section, we'll learn how to streamline our research to work much like a factory.

Copywriting is a knowledge job but the more we can streamline the "inputs and outputs" the more copy we can produce.

Not only that, a streamlined process also tends to create a more consistent, higher quality product aka higher-converting copy that your clients will love.
3.0 Copywriting As A Research Factory Video
6 mins
3.1 Systemize Data Collection Video
10 mins
3.2 Factory Flow Video
5 mins
3.3 Research Process Explained Video
18 mins
Part 4: What Copywriters Research
There are so many things that we CAN research as Copywriters.. but what should we really be focused on?

What are the areas that most move the needle so we get the most "bang for our buck" as far as time investment goes?

Let's find out in this section.
4.1 Collection Sources Video
25 mins
4.2 Sales Copy Ingredients Video
19 mins
4.3 Copy Blocks Video
10 mins
4.4 Final Product Video
12 mins
Part 5: The Tech Stack To Build Your Factory
Let's dive into the nitty-gritty now. What do you need to build your factory from a technical perspective.

In this section we'll go over the whole process and show you how to weave together your system so you streamline your research and make it so much easier to COLLECT.
5.1 Tech Stack Overview Video
22 mins
5.2.1 PDF Documents Video
7 mins
5.2.2 Amazon Kindle Video
4 mins
5.2.3 Audible Video
4 mins
5.2.4 Discussions Video
4 mins
5.2.5 Eloquent Video
7 mins
5.2.6 Helium 10 Video
12 mins
5.2.7 Hypothesis Video
6 mins
5.2.8 Instapaper Video
14 mins
5.2.9 Interviews Video
7 mins
5.2.10 Podcasts Video
5 mins
5.2.11 Youtube Video
6 mins
5.2.12 Grammarly Video
3 mins
5.2.13 Readwise Video
25 mins
5.2.14 Roam Video
5 mins
Part 6: Using Roam Research
The moment we've all been waiting for. Here's how to use Roam Research as a copywriter. This is a large section but it's totally worth watching... maybe even twice!
6.1 Roam Research Overview Video
6 mins
6.2.1 Software Overview 1 Video
14 mins
6.2.2 Software Overview 2 Video
17 mins
6.2.3 Pages Overview Video
16 mins
6.2.4 Blocks Overview Video
18 mins
6.2.5 Recap So Far Video
8 mins
6.2.6 Daily Notes Template Video
20 mins
6.2.7 Weekly Plan Template Video
11 mins
6.2.8 TheArchives Video
19 mins
6.2.9 Feature Recap Video
15 mins
6.2.10 Query Review Video
11 mins
6.2.11 Metadata In Roam Video
16 mins
6.2.12 Advanced Roam Features Video
10 mins
6.2.13 Alias and CSS Video
9 mins
6.2.14 Text Blaze Video
11 mins
Part 7: Copywriting In Roam
This is where it all comes together.

Learn how to use Roam to write your first piece of sales copy from Research to Final Product.

Contains templates and so much more!
7.1 Import To Roam Recap Video
14 mins
7.2 Project Copy Workflow Video
12 mins
7.3 Research Headpage Video
21 mins
Research.txt
3.09 KB
Brief.txt
586 Bytes
Copy.txt
5.26 KB
metadata.txt
8.34 KB
7.3.2 Research Headpage Part 2 Video
7 mins
7.4 Brief Video
12 mins
7.5 Copy Video
12 mins
templates.txt
5.26 KB
7.6 Cleanup Video
10 mins
Clean up Tool.txt
50 Bytes
7.7 Project Management Template Video
6 mins
Project Workflow Template.txt
1.67 KB
Part 8: Final Thoughts
Let's recap everything we've learned and make sure we go out and take action.

I'll also go over a recap of what to expect from all the bonus material. (It's a LOT!)
8.1 Copywriter Brain Recap Video
6 mins
8.2 Copywriter Brain Membership Video
15 mins
8.3 Course Recommends Video
9 mins
Recommended Links & Programs
1.34 KB
8.4 Interview Recap Video
8 mins
Bonus Section 1: Copywriter Interviews
In this section, you'll discover interviews with the following amazing copywriters:

Brian Kurtz
Chris Von Wilpert
David Deutsch (coming soon)
David Garfinkel
Derek Johanson
Kevin Rogers
Kim Krause Schwalm
Russ Reynolds

Enjoy as I really asked them as much as I could to get to the root of how they conduct their research and write amazing copy.
Kim Krause Schwalm Video
36 mins
Kim Krause Schwalm Audio
36 mins
Derek Johanson Video
(1h 05m 03s)
Derek Johanson Audio
(1h 05m 03s)
Kevin Rogers Video
36 mins
Kevin Rogers Audio
36 mins
Russ Reynolds Video
44 mins
Russ Reynolds Audio
44 mins
David Garfinkel Video
25 mins
David Garfinkel Audio
25 mins
Chris Von Wilpert Video
47 mins
Chris Von Wilpert Audio
47 mins
Brian Kurtz Video
(1h 02m 38s)
Brian Kurtz Audio
(1h 02m 38s)
Bonus Section 2: Roaman Interviews
You think you know Roam now? Just wait. These interviews will show you just how powerful Roam can be.

Learn directly from some of the Master's of Roam directly:

Andy Henson
Ramses Oudt
Rob Haisfield
Abhay
Kyle Stratis

You are in for a real treat now. These guys brought their A-game.
Andy Henson Video
59 mins
Andy Henson Audio
59 mins
Abhay Video
45 mins
Abhay Audio
45 mins
Kyle Stratis Video
(1h 24m 00s)
Kyle Stratis Audio
(1h 24m 00s)
Ramses Oudt Video
46 mins
Ramses Oudt Audio
46 mins
Rob Haisfield Video
(1h 12m 02s)
Rob Haisfield Audio
(1h 11m 39s)
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